Kanų liūtų apdovanojimų reklamos – Breathe again

Autorius: Arijus Žakas

Šaltinis: http://www.socialusmarketingas.lt/

Į Kanų liūtų apdovanojimų renginius susirenka vis daugiau žmonių, o eilės į ceremoniją nusidriekia iki pat jūros. Ir tai nėra keista, nes kuo toliau – tuo daugiau svarbių, aktualių ir efektyvių reklaminių kampanijų sulaukia savo apdovanojimų.

Šiandien pristatysiu naujas reklamines kampanijas, kurios susilaukė savo auksinio liūto ir/arba Grand prix apdovanojimo.

Breathe again

Outdoor kategorijoje įstrigo Kinijoje surengta kampanija, kai buvo sukonstruotos šviesos projekcijos į orą teršiančių gamyklų išleidžiamus dūmus. Diskutavome su tautiečiais, kad kampanijos idėja labai paprasta, nereikalaujanti didelio biudžeto, tačiau efektas – akivaizdus.



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