Former IBM Marketing Exec: „Marketing Automation Makes Me Wince“

Author: Jeff Bartman Source: http://blog.hubspot.com Editor’s note: Jeff Bartman is a former senior marketing executive at IBM. We’re excited to have him share his experience of how IBM approached marketing under the leadership of legendary CEO Lou Gerstner, who ran IBM from 1993 to 2002.   IS MARKETING AUTOMATION the reason why the sweaty old guys I hang with […]